BA (Hons.) GRAPHIC DESIGN		LEVEL	06
Module Code	OUGD303	Outcomes		1
Module Title	FINAL MAJOR PROJECT

FINAL MAJOR PROJECT  STATEMENT OF INTENT

Name: Rebecca Tipping

Blog Address: http://r-tippingfmp.blogspot.com

Rationale

CONCEPT DRIVEN DESIGNER WHO PREDOMINANTLY DESIGNS FOR PRINT.  IMAGE DRIVEN WITH A FOCUS ON ILLUSTRATION TECHNIQUES, DISTRIBUTED ACROSS BOOKS, PACKAGING AND PUBLICATION. The main audience I wish to focus on for my FMP is children and design for education, looking into different ways of learning and how this changes through age / mental ability. Image lead designer main area of focus illustration, may not accommodate to all briefs so will choose ones which are relevant to my practice. Be a successful designer no matter what the budget need to deliver the correct message and best way possible to achieve this. Build a relationship up with a client on a live brief be able to adjust designs to for fill what they asked for whilst maintaining the aesthetics I originally wanted. Create a portfolio, which shows my ability to answer design set problems that have been resolved by image/illustration. Research into small design studios where I wish to have creative freedom over my work with then the possibility of becoming a freelance illustrator in the future. Work is for print yet may have to experiment with other forms of media such as motion for some elements of a child’s interactive learning process as technology is developing may be more effective methods of answering a brief. Mixed media approach to design work working with methods such as collage screen printing letterpress ink drawings. Designs use fun bright colours happy light hearted way of working yet work on serious problems.

Subjects / Themes

What I am designing for: Education books leaflets  Audience children  Food and drink industry Packaging  Children/Babys retail such as MotherCare ELC  Themes:      - How children with different mental abilities learn to process information.      -New forms of interactive learning - Culture how learning is different in other cultures countries wether its learning a new language or dealing with translation difficulties.

Design Disciplines / Creative Development

Primary:  Image / Illustration Experimental Hand drawn type Packaging Interactive packs Secondary: Stock  Layout Book binding Screenprint Letter press Distribution:  Printed material looking mainly at books Are willing to experiment with simple motion techniques or will at least mock up storyboards to show the effective resolution. I am not interested in corporate branding or designing technical typefaces. I don’t particularly like using all digital methods. Im not a designing which organises type layout such as newspapers and don’t like typesetting.  Photography isn’t a strong application within the actual final designs of my work.

Practical Skills / Workshops – what, why and when?

Current Skills: Product photography. Something, which is important in the presentation of work to show it at its best, is ok at the moment but a skill that needs refining in order to get the best from my portfolio and samples of work to show potential studios for internships. Printing work professionally. Including packagaging files to stop loss of fonts un expected changes within the design etc Also experimenting with print processes to further the aesthitics and quality such as spot varnish foil blocking. Quality of illustrations. Refine my style and experiment more with media in creating the imagery. And the applications for these. Software. Is something that is always changing and your always improving on being able to be confident on the creative suite make feel more confident going to placements. Screen printing. Understand how it works andfeel confident to do it alone yet need to be more experimental with the methods to get something new and unique. Book binding. Have attended a workshop yet don’t feel confident with all possible methods of binding and how to get a professional feel to final products. Time management. Getting much better at producing work under the pressure of a deadline  yet need the fast paced designing throughout whole module. Type. Understanding best use for each typeface and personalities they have including size of type to use across different sized publications. Skills want: Finishing. Professional resolutions including areas such as stock choice, crafting skills, print process. Image and type. Having a strong combination of both and how they work together in a design to get the best out of the resolution of the message. Understanding the industry. Where I fit into the design world and what skills I need to refine in order to become something which is needed at the time when I graduate. Client designer relationship. Build up contacts and areas where I can design industry standad work to get a name for myself. Time management and organisation. Mainly the ability to plan ahead book in internships placements at printers etc and be so organised knowing what im doing on a daily basis. Write briefs out with as much information as possible to get the best out of the resolution without going off on a tangent. Focus. Make a plan stick to it! Finish briefs on time by setting interim deadlines print all resolutions and plough though to leave room for any miss haps needs to re print etc. Processes. Screen printing book binding letter press need time investing in learning new techniques to get full potential in what can be created manage this time effectively be on time and get out and create! Need to stop playing it safe on the mac! Confidence. Something which I think I need to improve on in order to do studio visits not knowing how good/ bad im doing is worse than finding out and doing something about it!

Brief 1: Year book proposal	Deadline
Rationale: A brief which collaboration required learn new skills from other designers and share work load, negotiation patience required get a broader ranger of experimentation and ideas. Working on a live brief that will be sent professionally to a printers gives good practice to commercial way of working linking the gap between uni and profession practice.
Brief 2: Educational book for children	Deadline
Rationale: A large research project on the learning looking at methods used to teach children about foods at a pre school age. Make the process enjoyable and more interactive. Looking into colour, type, interactive books eg pop up sensory.
Brief 3: Bed time stories	Deadline
Rationale: A main focus on children with mental disabilities such as downs syndrome, aimed more at parents and making the childs bedtime routine more enjoyable. Interactive design work looking at the publication aspect for adult and the ways to involve the child using shapes lights and colours.
Brief 4: Feel Good Drinks	Deadline
Rationale: A brief to make people smile. Want to explore illustration skills looking mainly at colour shape and concept. The concept driven brief of thinking outside the box in order to create something relatable energetic and make people buy into the brands personality which has already been formed. Some motion / story boarding may have to be used in order to resolve full potential/ looking into campaigns.
Brief 5: Design context publication	Deadline
Rationale: Having to design for publications as its not a main area of my practice forces me to learn new techniques and processes which is something which im open to do and learn. Experiment with binding and form and layout.
Contextual references / Designers / Studios / Companies (specific)

RESEARCH ACTIVITY: School Education	Deadline
Details Going into Schools / Nursery carrying out small crit groups looking at how kids interact with certain materials.
RESEARCH ACTIVITY: Printers	Deadline
Details Understanding how books are made on production how you print and design pop up books/ sensory materials. How this fits into the print process.
RESEARCH ACTIVITY Publishers	Deadline
Details Questionnaires on the use of language when developing material for children size of type colours etc
RESEARCH ACTIVITY Studio visit	Deadline
Details Preferably small studio how much design control / freedom do designers have?! See if I need to look into freelance before I leave.
RESEARCH ACTIVITY	Deadline
Details